Citizen Quartz Women's Classic Silver-Tone Stainless Steel Watch (Model: EQ0540-57A)

Product Overview

Material: Stainless Steel
Country of Origin: Japan

Key Features: - A round watch designed with a captivating sunray dial, complemented by luminous hands and a convenient day/date window positioned at three o'clock. - The timepiece features a 25 mm stainless steel case protected by a mineral dial window. - Powered by Japanese quartz movement, it offers an analog display for accurate timekeeping. - The stainless steel band is equipped with a fold-over clasp for secure and comfortable wear. - Water resistance rated at 50 meters (165 feet) makes it suitable for short recreational swimming, though it is not designed for diving or snorkeling.

The watch is battery-operated and showcases a round, high-polished stainless steel case along with a mineral glass crystal and stainless steel crown. The back features a brushed and polished snap-on stainless steel case back, allowing for custom engraving. The strap utilizes a mix of brushed and polished stainless steel, paired with a push-button fold-over clasp. Its silver dial does not have luminous features, while its hour and minute hands are rendered in silver tone with luminous elements. The second hand is silver tone without luminous enhancement, featuring silver tone hour indices (Arabic numerals at 12, 6, and 9, with elongated triangles elsewhere).

Company Philosophy

Since its inception in 1930, CITIZEN has embraced a multicultural ethos, fostering excellence and promoting creativity. The brand’s name reflects a profound admiration for craftsmanship, making it relatable to individuals across the globe. As part of the global community, CITIZEN acknowledges the duty to cultivate positive change and continuous growth through its craft, a commitment that shapes the brand's future endeavors.

As an authentic manufacture d’horlogerie, CITIZEN expertly manages the entire watch production process, from the design of individual components to the final assembly. This artisan approach emphasizes innovation and draws on extensive experience to explore new avenues in watchmaking.

One significant advancement made by CITIZEN was the invention of a light-powered watch. The company broke new ground in this field well ahead of others, debuting its pioneering technology in 1976, culminating in the introduction of the acclaimed Eco-Drive in 1995. By harnessing electrical power derived from virtually any light source, CITIZEN transformed the way watches are powered, eradicating the necessity to replace batteries. This development has been particularly advantageous for regions where specialized batteries are difficult to obtain, allowing individuals worldwide to enjoy the freedom of wearing a CITIZEN watch.

CITIZEN's commitment to combining technology and aesthetic beauty remains a guiding principle, inspiring individuals to achieve their best in every moment.

Current Campaign

CITIZEN has launched a new initiative in partnership with Wieden+Kennedy, entitled "Better Starts Now." This campaign embodies the belief that improvement is always possible, regardless of one’s circumstances, and now is the ideal moment to begin that journey. Emphasizing the infinite nature of 'better' and 'now', this campaign invites everyone to pursue personal development.

From the beginning of this project, it was clear that CITIZEN dedicated itself to present improvements rather than dwelling on past achievements. To convey this philosophy, a new global CITIZEN brand movie, along with a refreshed identity and website, has been created to resonate with the "Better Starts Now" message.

Product Summary

CITIZEN Ladies’ quartz watch features a captivating stainless steel design paired with a white dial, prominently displaying day and date functions.

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