Citizen Men's Eco-Drive Brycen Chronograph Watch - Gold-tone Steel, Brown Leather (Model: BL5403-03X)

Product Overview

Materials and Origin
- Material: Stainless Steel
- Country of Origin: China

Key Features
- Luxury Men’s Watch: Designed with a sporty aesthetic and advanced technical features.
- Chronograph Function: Capable of measuring time with precision up to 1/20 seconds for a total duration of 60 minutes.
- Perpetual Calendar: Offers seamless tracking of date and time.
- Dual Time Zone: Displays time in a secondary zone for travelers.
- Time Format: Supports both 12-hour and 24-hour formats.
- Alarm Function: Set reminders conveniently.
- Date Indicator: Easily check the current date.
- Design Elements:
- Rose gold-tone stainless steel case.
- Brown leather strap with croc-embossed texture and contrasting white stitching.
- Luminous hands and markers for visibility in low light.
- Durability: 100M water resistant and features an anti-reflective mineral crystal.
- Eco-Drive Technology: Harnesses power from any light source, eliminating the need for battery replacement.
- Warranty: Comes with a 5-year limited warranty.

This sporty timepiece is not only visually striking but also packed with functionalities, ensuring you can glean critical information at a mere glance. The 48mm rose gold-tone case is designed with a secure screw-back, complementing the luxurious brown leather strap. Water-resistant up to 100 meters (330 feet), it is ideal for both formal and active settings.

About CITIZEN
Since its inception in 1930, CITIZEN has embraced a multicultural ethos that celebrates innovation and creativity. The brand's identity is rooted in a deep respect for craftsmanship, which resonates with watch enthusiasts globally. As a “citizen” of the world, CITIZEN is committed to fostering a culture of positive change and continuous growth through horology.

As a reputable manufacturer d'horlogerie, CITIZEN employs a comprehensive approach to watchmaking. This involves everything from the creation of individual parts to the final assembly of the watch, reflecting the brand's dedication to artisan techniques that advance technological boundaries.

Among its most transformative advancements is the light-driven watch technology. As a pioneer in this field, CITIZEN introduced Eco-Drive in 1995, following its initial developments as early as 1976. This innovation allows watches to be powered by converting virtually any light source into electrical energy, marking a significant shift in how watches operate. The elimination of battery replacements means that users worldwide can effortlessly enjoy their CITIZEN timepieces, regardless of local battery availability.

CITIZEN’s ongoing philosophy, encapsulated in the motto, “The Fusion of Technology and Beauty,” drives the brand to blend cutting-edge innovations with exquisite design. This aspiration not only enhances the aesthetic appeal of CITIZEN watches but also inspires wearers to reach their fullest potential.

In collaboration with Wieden+Kennedy, CITIZEN has launched the "Better Starts Now" campaign, promoting the idea that improvement is always possible. This initiative encourages individuals, regardless of their background, to begin their journey towards enhancement today, as both "better" and "now" are infinite concepts with endless opportunities for growth.

To effectively share this vision with a global audience, CITIZEN has developed a new brand movie, identity, and website that embody the “Better Starts Now” philosophy. This initiative is aimed not just at reflecting on the past but rather at fostering present growth and improvement.

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